About Us & Why?

SteepSteel is revolutionizing the way wireless agreements are transacted!

By offering a wealth of detailed market information while simultaneously providing valuable investment opportunities on a single site, wireless agreement buyers and sellers both have reasons to stop by…as wireless agreement sellers are able to achieve unprecedented returns relative to the previously fractured industry, and wireless agreement buyers are introduced to a revolutionary – and efficient – new way to purchase one of the premier intangible investments.

SteepSteel was designed to provide a revolutionary centralized platform to facilitate the sale, purchase, and management of cell tower leases.

SteepSteel is operated by industry professionals who possess an in-depth understanding of wireless agreements, finance, real estate, government and law to ensure that landlords as well as their representatives receive maximum  values and unrivaled exposure with access to pre-qualified, professional buyers.   SteepSteel also provides long-term wireless agreement management that provides the most comprehensive service in the industry.

James Kennedy, Founder and CEO

The Founder of SteepSteel, James Kennedy, has been working and consulting in real estate investment and development for nearly 25 years. In addition, James has been involved in wireless agreement analysis, negotiation, management and investment for nearly 20 years, during which time James has reviewed and analyzed thousands of wireless agreements while working with:

  • private landlords & investment groups

  • corporations

  • tribal governments

  • non-profit organizations

  • real estate & legal professionals

  • churches

  • government agencies & districts

James has earned a Master of Business Administration from the University of Southern California as well as a Master of Science in Real Estate and Construction Management from the University of Denver.  In addition, James holds the highly-coveted Certified Commercial Investment Member (“CCIM“) designation, the combination of which – in conjunction with his real estate and wireless agreement experience – makes him uniquely qualified to analyze, interpret, and discuss wireless agreements, as well as their impact on (and relationship to) underlying and adjacent real estate.

James and SteepSteel have been been featured in several trade publications including CIRE (“Commercial Investment Real Estate”) magazine, American City & County magazine, RealtorMag (published by Realtor.org) FierceWireless, and InsideTowers. In addition, he is the author of Cell Tower Secrets an E-book about wireless agreements, including an overview of small cells and 5G, an outline of the variables and metrics used to establish wireless agreement values, and the methods and techniques used to maximize wireless agreement values when negotiating the development, extension, amendment or sale of such agreements.

James is also a disabled veteran of the U.S. military.

Bob is an Entrepreneur, Speaker and Coach and the COO of SteepSteel. He has successfully built and scaled multi-hundred million-dollar organizations. He and his wife Teresa, live in The Woodlands along with their 5 rescue dogs. They have 4 children and 2 grandchildren. He is a decorated veteran who served 7 years in the USAF, and has earned a BS in Business, an MBA and he has also completed 2 years of class work towards his PhD in Organizational Development and Executive Leadership.

Bob spent 25 years leading successful operations at a corporate level for 2 large public companies and as a business owner. The primary focus of his career has been turning around under-performing operations by building a strong customer-centric, culture driven, performance-based team and leaving a path of sustainment. His teams are 8-time winners of the highly coveted Mercedes-Benz “Best of the Best recognition”. He and his wife enjoy playing golf, traveling, and serving in the community. As he has transitioned into the next phase of his life his focus is on the Impact of One’s Footprint and growing his small business entrepreneur footprint.

A finalist for the 2017 Ernst and Young Entrepreneur of the Year award; he and his wife are active philanthropic leaders in the Montgomery County community. He is an Adjunct Professor at LoneStar College, Visiting Professor at Sam Houston State University, and currently serves on the Board of the Cynthia Woods Mitchell Pavilion, The Woodlands Chamber of Commerce, the Executive Leadership Advisory Council for Memorial Hermann – The Woodlands, The #21Strong Foundation, Executive Advisory Council for The Interfaith of The Woodlands, and the Montgomery County Crime Stoppers. He also serves in an advisory role for several other non-profit / charities. He is also a past board member of The Woodlands Economic Development Partnership, Boys and Girls Club and the Women’s Shelter of Long Beach. He is a graduate of the Accenture Executive Leadership Development program and the Thayer Leadership Development Program at West Point Military Academy. He is the recipient of the 2017 VEL Institute Legacy Award for his service and commitment to Veterans and the 2018 St. Jude’s Children’s Hospital Lifetime Achievement Award.

SteepSteel, as managed by Mr. Kennedy and Mr. Milner, offers wireless agreement analysis and consulting with every listing or auction, so that all site users can be assured critical elements of each lease have been identified prior to any transaction.

Mr. Kennedy and Mr. Milner also work to make certain that SteepSteel offers unparalleled site management, and work in conjunction with property owners and real estate/legal professionals to ensure that lease terms are adhered to by lease tenants, and that all lease payments and applicable reimbursements are made in a timely, accurate fashion.

For more information about the purpose behind SteepSteel please review the “Why SteepSteel?” section of this page (below) or examine the wealth of information provided throughout the site.

SteepSteel: Transforming Individual Transactions into a National Marketplace

The current cell tower lease and license industry is about 30+ years in the making.  When the industry began, wireless agreements were much different than they are today, as there weren’t concerns about wireless agreement cashflows being bought and sold to third parties.

In the last 15 years or so, and in consideration of the emergence of wireless agreements aggregators, wireless agreement buyouts have grown exponentially.  Today, before a wireless agreement can be executed or infrastructure built, uninformed property owners often receive offers from industry players seeking to purchase the wireless agreement.

Unfortunately, the current state of the wireless agreement industry is very inefficient, with sellers and real estate/legal professionals paying the price for that market inefficiency.  Typically, landlords will receive offers to “buy out” their wireless agreements from carriers, tower companies, investors, or aggregators in a one-off, non-competing basis, wherein there is little information to establish a true market price for a given agreement.  SteepSteel is here to change that, and everything about the way wireless agreements are bought, sold, and managed.

If you have a wireless agreement – or are working with someone who has – and aren’t sure what to do, please EMAIL, call 855-STEEL-66 (855-783-3566), or CONTACT US below.

Get in touch with us today!

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