Google prefers cookies to fingerprints

Internet giant Google has announced some measures designed to better protect the privacy of users of its Chrome browser.

Under the heading of ‘Privacy Sandbox’ Google wants to develop a set of open privacy standards. At the core of this initiative is the use of cookies, which are bits of software that track people’s online activity and, so the theory goes, serve them more relevant advertising. Google concedes that some use of cookies doesn’t meet acceptable data privacy standards, but that blocking them isn’t the answer.

Read more

2019-08-25T16:55:48-06:00