Privacy Policy2019-01-31T21:28:02-06:00

Privacy Policy

SteepSteel (hereinafter referred to as “SteepSteel” or “we”) is committed to protecting your privacy. To help you understand how we collect, use and share information about you, we encourage you to read this Privacy Statement, which applies to your use of the SteepSteel web site(s) operated by SteepSteel), and any website on which this Privacy Statement appears, along with any emails that we send to you, and any mobile applications that we provide to you, including the “SteepSteel” mobile app (together the “SteepSteel Sites” or the “Sites”).

This Privacy Statement describes:
What Information SteepSteel Collects
How the Information is Used
Information Sharing: How and With Whom We Share Your Information
Miscellaneous Policies and Information
Contact Information

1. The Information SteepSteel Collects
SteepSteel gathers information from you in two ways: (1) information you provide during voluntary registration and related to Equipment listings, (2) information passively collected through technologies such as cookies, web beacons, and server log files. We refer to both types of information as “Information” in this Privacy Statement.

Information You Provide. When you register with SteepSteel and/or wish to use any SteepSteel Sites, we may ask for certain personal information, such as your name, address, and email address. Other specific services that may be offered to you by SteepSteel from time to time may have additional registration requirements and so may require you to provide additional information. These include payment or shipping information or other contact information.
Information Collected Automatically. We also collect information about you, your browser or your device (and how you interact with them or with the SteepSteel Sites), when you access the SteepSteel Sites, using automated means such as cookies, web server logs, web beacons and JavaScript. Those technologies and the data they collect include the following:

Cookies. Cookies are files that websites and other servers may send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings on your device. Our Sites and emails may use HTTP cookies, HTML5 cookies, Flash cookies and other types of local storage (such as browser-based or plugin-based local storage). Your browser may tell you how to be notified when you receive certain types of cookies and how to restrict or disable certain cookies. You also may be able to delete your Flash cookies or adjust your Flash cookie settings by visiting the Adobe Flash Website Storage Settings Manager by following Adobe’s instructions here (instruction vary depending on your operating system and version of Flash). Please note, however, that without cookies you may not be able to use all of the features of our (or other) Sites.

Web Server Logs and Web Beacons. In conjunction with the gathering of information through cookies, Web servers may log information such as your device type, operating system type, browser type, domain and other system settings, as well as the language your system uses and the country and time zone where your device is located. The Web server logs also may record information such as the address of the Web page that referred you to our Sites and the IP address of the device you use to connect to the Internet (which may indicate to us your general location). They also may log information about your interaction with our Sites, such as which pages you visit or how you engage with, open or respond to emails that we send. To control which Web servers collect information by automated means, we may place tags on our Web pages or in our emails called “Web beacons,” which are files that link Web pages to particular Web servers and their cookies.

JavaScript. We or third parties also may send instructions to your device using JavaScript or other computer languages to store or gather the sorts of information described above and other details about your interactions with the Sites.

Mobile Device Identifiers.We may collect information about your mobile device, including unique device identifiers such as Apple IDFAs or Android Advertising IDs, device type, mobile browser information, and IP address (from which we may infer your general location information).

Social media information. If we provide a way to log in to your account or our website using an external social media account, the social media account platforms provider (for instance, Facebook) may automatically send us information about your account or your profile. To learn more about what data about you those social media platforms may share with us, you should consult the privacy and data policies of those platforms.

2. How the Information is Used
Our primary purpose in obtaining your information is to provide you with the SteepSteel services as efficiently as possible and communicate with you in various ways. For example, SteepSteel uses your personal information to identify you as a customer, to set up and administer your account, to take, process, and deliver your bids for Equipment, to process or obtain payment of your orders, and to provide you with effective customer service and/or technical support. More specifically, we may use the information you provide directly to us and information collected by automated means for a number of purposes, including to:

Process, evaluate, and respond to your purchases, requests, inquiries, and applications.

Create, administer, and communicate with you about your accounts, including by email (as further described below).

Contact you with marketing communications online and offline (including co-marketed and co-branded communications), and compile aggregated statistics and determine the effectiveness of our promotional campaigns.

Display relevant advertising to you on our Sites and across the Internet for SteepSteel, our co-marketing or co-branding partners or other third parties (such as third parties that wish to display ads or other content on our Sites).

Verify your identity and track how you use our Sites.

Operate, evaluate, and improve our business (including developing new products and services; manage our communications; perform market research and data analytics and data enhancement; determine and manage the effectiveness of our advertising and marketing; analyze, improve and customize products, services, SteepSteel Sites and communications; administer the SteepSteel Sites; and perform accounting, auditing, billing, reconciliation, and collection activities).

Protect against and prevent fraud, unauthorized transactions, claims and other liabilities, and manage risk exposure and quality.

Comply with and enforce applicable legal requirements, industry standards and our policies and terms.

E-mail. If you register with the SteepSteel Sites, from time to time, we may email you with informative messages about our services or third party products and services we believe may be of interest to you. If you do not want to receive these types of emails please let SteepSteel know by email to SteepSteel also provides opt-out information in all marketing communications via an “unsubscribe” link in communication emails. This link directly unsubscribes you from any further communications from us that are unrelated to a service we are providing or are required to provide to you. Please note that it may take us some time to process your requests, consistent with applicable law. Note that you do not have the ability to opt-out of non-marketing communications that we send you in connection with the use of our services, such as when you have engaged in transactions with us.

Web Analytics. We sometimes use third-party Web analytics services on the SteepSteel Sites, such as those of Google Analytics. These service providers use cookies and other technology (as described in the “Information Collected Automatically” section) to help us analyze how users use the Sites. The information collected by such technology (including, where applicable, your IP address) will be disclosed to or collected directly by these service providers. Learn about Google Analytics and its opt-out choices here.

Ad Targeting. When you visit or log in to the Sites or interact with our Services (such as when you open or respond to an email we send you), data may be collected for use in providing advertising tailored to your individual interests on other websites and online services. You have choices as to whether to have your information collected for that purpose. We participate in advertising services administered by third parties. The ad services may track your online activities over time by collecting information through automated means, including through the use of the automated technologies described above. They may use this information to show you advertisements for SteepSteel or others that are tailored to your individual interests or characteristics and/or based on prior visits to the SteepSteel Sites. We and third-party vendors may use first-party cookies and third-party cookies together, as well as other automated means and the data collected through such means (i) to inform, optimize, and serve ads (including ads based on past visits to the SteepSteel Sites) and (ii) to report on our ad impressions, other uses of ad services, and interactions with these ad impressions and ad services or emails you receive (including how they are related to visits to the SteepSteel Sites).

Anonymous or De-Identified Data. SteepSteel may anonymize and/or de-identify information collected by the SteepSteel Sites or via other means so that the information does not identify you. Notwithstanding any other provision in this Privacy Statement, SteepSteel’s use and disclosure of aggregated and/or de-identified information is not subject to any restrictions under this Privacy Statement, and we may disclose it to others without limitation for any purpose.

Specific uses of personal information that vary from this Privacy Statement (if any) may be found in the terms and conditions or privacy policies applicable to that particular service. To the extent that you are notified of uses of your personal information which are different from those described in this Privacy Statement during your enrollment in any particular service, contest or promotion, the uses of which you are specifically notified will govern that service, sweepstakes, contest or promotion.

3. Information Sharing: How and With Whom We Share the Information
Sharing With Affiliates. We may share any of the Information with affiliated companies under common ownership or control, such as companies that are part of the SteepSteel family of companies. We share information with our affiliates so that they may provide you with information regarding products and services that may be of use to you, and for any other use set forth in this Privacy Statement. If we choose to share Information in this fashion, we will require our affiliates to honor this Privacy Statement.

Sharing With Nonaffiliated Third Parties and Partners. We may share any of the Information with our partners, such as dealers or original equipment manufacturers, with whom we offer co-branded, joint, or customized products or services, or other parties whose offers of services or products we believe you may wish to receive. This information may include, for instance, your contact information and information about your purchases or likely interests. To learn more about how data may be shared with Nonaffiliated Third Parties and Partners, including how to opt out, please click here.

Sharing With Service Providers. We share personal information we collect on our Sites with our service providers. These may include, for instance, third parties that provide services to us regarding email marketing, market research, data analytics and data enhancement, customer service, site operations and hosting, systems management, accounting, auditing, billing, reconciliation, and collection activities.

Sharing of Aggregated or Anonymized Data. We may share aggregated, anonymized or de-identified personal information with any third party, without any restriction, including through the use of cookies and other automated technologies. We may share personal information at your request.

Sharing As Required by Law and at Our Discretion. Subject to applicable law, we may disclose information about you: (i) if we are required to do so by law, regulation or legal process, such as a subpoena; (ii) when we believe disclosure would be appropriate in response to requests by government entities, such as law enforcement authorities; (iii) when we believe disclosure is necessary or appropriate to prevent physical, financial or other harm, injury or loss to ourselves or any person (including regarding any potential violation of the law or our terms or policies); (iv) in connection with an investigation of suspected or actual unlawful activity; or (v) for fraud detection and prevention.

Sharing Upon Corporate Events or Changes. We also will transfer personal information we have about you in the event we sell or transfer all or a portion of our business or assets (such as in connection with a merger, acquisition, reorganization, dissolution or liquidation) or take steps in anticipation of such a transaction.

Third Party and Social Media Plug-Ins. Third parties may collect information about your online activities over time and across different websites when you use SteepSteel Sites. For example, we may enable social network plug-ins, whereby those social media providers embed content and tools on our Sites (i.e., the plug-ins), which may collect personal information directly from you in connection with your interaction with such content and tools. Such providers’ use of the information is subject to their own privacy policies, which we recommend you review. We are not responsible for such providers’ privacy practices, which are not covered by this Privacy Statement.

4. Miscellaneous Policies and Information
Your Rights to Access and Review Certain of the Information that We Hold About You.

If you are a citizen of the European Union, you may have a right to access personal information held by SteepSteel which relates to you. You may do this by contacting SteepSteel at

If you think we hold personal information about you that is excessive, or that we should not retain your personal information, please contact us so that we may explain the reasons why SteepSteel retains such information. We will erase personal information within a reasonable time after we no longer need to retain it, taking into account our records retention requirements, your account activity and the applicable law.

Your Privacy Rights:

Security of Information

We take our responsibilities seriously and employ what we believe to be appropriate physical, technical, and managerial measures to protect your personal information from unauthorized access. Although SteepSteel uses reasonable efforts to safeguard the privacy of your personal information, transmissions made by means of the Internet cannot ever be made absolutely secure.

Public Disclosure of Data

You should be aware that if you voluntarily disclose personal information online in a public area, that information may be collected and used by others. We do not control the actions of our visitors and registered users. If you disclose personal information in a publicly accessible place in the SteepSteel Sites, you do so at your own risk and you understand that your submitted information may be collected and used by others to send you unsolicited messages, advertisements, or for other purposes. The foregoing does not waive SteepSteel’s right to enforce any legal and contractual rights it may have against those who scrape, crawl or extract data from the Sites, including any such restrictions that may be set forth in our other posted terms and policies.

Please remember that you are solely responsible for maintaining the secrecy of any password you use to register and you should always be careful and responsible whenever disclosing information online.

Notice to Non-U.S. Users

Our computer systems are currently based in the United States, so your personal data will be processed by us in the United States where data protection and privacy regulations may not offer the same level of protection as in other parts of the world, such as the European Union. If you create an Account with the SteepSteel Sites as a visitor from outside the United States, by using any of the SteepSteel Sites, you agree to this Privacy Statement and you consent to the transfer of all such information to the United States, which may not offer an equivalent level of protection of that required in the European Union or certain other countries, and to the processing of that information as described in this Privacy Statement.

By using the SteepSteel Sites and services, you signify your acceptance of this Privacy Statement. If you do not agree or are not comfortable with any policy described in this Privacy Statement, you should immediately discontinue use of the SteepSteel Sites. We reserve the right to modify this Privacy Statement at any time. Your continued use of any portion of the SteepSteel Sites following notification or posting of the updated Privacy Statement will constitute your acceptance of those changes.

5. Contact Information
If you have questions or concerns about this Privacy Statement, please send an e-mail to